Project Description

England Athletics Guide Running Campaign

Key messaging

England Athletics support more than 1,500 clubs and 170,000 amateur athletes across England. How they communicate to their members is fundamental. They approached 18players to help them to do that better. This is right in our wheelhouse.

Content Development

A review of their current comms collateral quickly told us that there was a huge amount of work to be done. We took dry, pedestrian written materials and converted them into compelling, engaging and brand-consistent animations.

Production value

Over 18 months, we have created England Athletics with a suite of more than a dozen animations and offered a full-service solution including content creation, script writing, story boarding and animating itself.

The result? A 100% increase in member engagement.

What’s next? Ramp up the member engagement with self-diagnostic tools and an learning management system.