Project Description

PGA 2020 Vision

An established brand

The PGA have been at the heart of golf since 1901. With almost 8,000 members worldwide, their members are experts on the game. Alongside the European Tour, they are the trustees of the Ryder Cup on this side of the Atlantic.

Communicating a seismic change

A redefining of existing membership categories and the ambitious creation of new ones represented the biggest chance in the way The PGA operates for a generation.

2020 Vision

It was our job to create a suite of assets from scratch – including written content, new logos, presentations to various stakeholders, videos, animations and social media collateral – to bring the 2020 Vision to life.

The far-reaching project involved communicating with PGA staff, PGA Members and the golf industry as a whole.