Project Description
An established brand
The PGA have been at the heart of golf since 1901. With almost 8,000 members worldwide, their members are experts on the game. Alongside the European Tour, they are the trustees of the Ryder Cup on this side of the Atlantic.

Connecting with an audience
When they approached us to help them with the intake of their 2020 students, it was immediately a project we were excited and privileged to proud of. Our task was to present one of the most established golfing bodies to a Gen Z audience in a fresh and thoughtful way. Key to this is was demonstrating the myriad career paths a qualified PGA Professional can take.
