Video content increases the time spent by visitors on your site by more than three times.
Longer exposure on your site will build trust and confidence with a visitor which will ultimately lead to a more informed buying decision, whether it’s on a single green fee, larger group booking, or a new membership. Evidently, video has been found to increase your sales conversion by up to 80%. Furthermore, taking a consumer on a visually-engaging journey is a more exciting way to promote your club and course, wouldn’t you agree? Prior to video projects we took the time to conduct consumer surveys and one of the results we found was that 64% said they would be more inclined to purchase something after watching a promotional or explainer video.