The JCB Golf & Country Club, one of the UK’s most exclusive golf clubs, was a proud host of one of the Legends Tour’s events, also known as the European Senior’s Tour which features many of the game’s great players.

The JCB Club hosted the JCB Championship at the end of July 2022, playing host to major championship winners such as Darren Clarke, Ernie Else, Vijay Singh, John Daly and many more.

18Players were asked to plan and execute the JCB Championship’s marketing campaign to direct people to the tournament’s website to produce ticket sales for the event.

We used Facebook Ads, Google Display Ads and a number of external channels to promote the tournament.

A collaborative effort between our Account and Marketing teams, they ensured that the campaign was thoroughly planned out so the JCB Championship was reaching the maximum amount of people, but ensuring the right demographics were being hit .

The campaign was then executed by our Marketing team and our Accounts team ensured regular updates were sent to the client regarding the performance of the campaign.