Project Description

International Golf Travel Market

A unique networking experience

The annual IGTM is a unique and exclusive experience that brings the golf travel community together under one roof – offering visitors the chance to meet and do business with pre-qualified golf travel buyers, source new products, get exposure in leading international golf, travel and lifestyle publications and keep up to date with the latest industry trends.

18Players became the new social media partner of IGTM after demonstrating its expertise in social media management and content creation for leading golf courses, such as Western Gailes, Alwoodley and Nairn.

Working at IGTM Rome

Work started with IGTM during their exhibition in Italy during October saw social media users flocking to IGTM’s channels and it is now looking forward to building on that success ahead of next year’s event in Lisbon.

During IGTM Rome, the team from 18Players showcased the event across its Twitter and LinkedIn channels – providing day-to-day updates about the exhibition and interviews with exhibitors and buyers to demonstrate the importance of attending the show each year and how much they enjoy the week.

Upcoming work will include the design team creating social decals with key quotes, event announcements and a countdown to IGTM 2023, which will take place at the Feira Internacional de Lisboa (FIL), in Lisbon, Portugal, from 16th – 19th October.

The staggering stats at IGTM Rome

Amount engagement levels were up on IGTM’s LinkedIn
The increase of the number of users viewing IGTM’s Twitter
The increase in impressions on IGTM’s channels
The number of new followers across IGTM’s channels.

What they say…

“We are delighted to be working with 18Players on our social media strategy. The show is such an important event for the golf tourism industry, and we are excited to see new content for this year and build towards next year’s show.”

David Todd, event manager – IGTM at Reed Exhibitions

Get In Touch

Contact 18Players to see how we can help your business fulfil its full potential.