The PGA have been at the heart of golf since 1901. With almost 8,000 members worldwide, their members are experts on the game. Alongside the European Tour, they are the trustees of the Ryder Cup on this side of the Atlantic.
Connecting with an audience
When they approached us to help them with the intake of their 2020 students, it was immediately a project we were excited and privileged to proud of. Our task was to present one of the most established golfing bodies to a Gen Z audience in a fresh and thoughtful way. Key to this is was demonstrating the myriad career paths a qualified PGA Professional can take.
We conducted interviews with an array of PGA Professionals around the world – from tour stars to world-famous coaches, directors of golf, golf club managers, golf club owners, YouTube stars and club professionals. Once we built the assets we were able to target the relevant audience via traditional media, social and Google’s Ad Network. The result? Application numbers that were 350% up on 2019 and applications that were 170% more relevant.
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