The PGA – PGA Monthly

The Professional Golfers’ Association (PGA) have over 8,000 Members in 80 countries across the globe. They are the world’s oldest PGA and are partners of the Ryder Cup. As a distinguished members’ organisation, they educate and train PGA Professionals to degree level and provide them with the very latest skills which they can employ across all areas of the sport, from golf club management to coaching other golfers. 

From initial strategy to development of the concept, 18Players created a vibrant new members’ magazine for The PGA. From the fundamentals of a new title – PGA Monthly – and masthead, we created new layouts, font families and colour palettes as well as a content plan in detail for the first year of the new magazine. The aim was to create a title that PGA Members would be proud of and that would strengthen their bonds with The PGA. 18Players are also responsible for the print and distribution of the magazine. 

The project was led by content director Dan Murphy, using his 20 years of publishing experience and expertise within golf. Our graphic design team, led by Andy Kenworthy, created not only the new page layouts but also social media assets for The PGA to use to promote and draw attention to each new issue. Our content team deliver all editorial content for each issue, as well as liaising with The PGA’s commercial partners to ensure advertising requirements are met. We also create and upload a digital version of the magazine each month. 

Our account management team manage the publishing of the magazine to ensure that the final product is printed to specification and that the magazine is distributed as per The PGA’s instructions. 

“The relaunch of our Members’ magazine was a key part of our modernising agenda to constantly improve on what we offer to our Members. With the help of 18Players, who publish the magazine on our behalf, we’re making sure that every single page is working hard to support and champion our Members.” 

Richard Green, PGA Head of Communications