The West Yorkshire-based agency have created a brand-new website, featuring e-commerce platform for one of the world’s most famous golf clubs.

Golf-specialist creative agency 18Players have completed work on a website project for Royal Dornoch.

The Highlands club were looking to create a better user experience and modernise their website offering which also documented the history of the golf club.

18Players created a bespoke solution that focuses attention on the two links courses at Royal Dornoch throughout the website with the use of large imagery and video.

The club are understandably proud of their history with the club able to trace its roots back to the 17th century. A key focus was on creating a timeline that demonstrated Royal Dornoch’s standing within the world of golf in a digestible fashion.

The website project also features an e-commerce shop, a key feature for the golf club that attracts visitors from all over the world.

Royal Dornoch’s General manager Neil Hampton is delighted with the outcome of the project and said: “The new website offers a more contemporary look and has been designed to be user friendly for our membership at home and abroad, in addition to golfers planning a visit and the growing number of browsers attracted by our status as one of the world’s finest links.”

The project adds to 18Players’ every-growing portfolio of website clients that also includes Royal Birkdale, Nairn, Alwoodley, and Gullane.

Mike Robertson, account manager at 18Players, said: “It has been a pleasure working with Neil and the team at Royal Dornoch. We are immensely proud of the new site and feel it is perfect for such a historic, storied club.”

If you are interested in the services that 18Players offer, contact Mike Robertson on or 0113 289 3979. You can see the 18Players Playbook here.

To view Royal Dornoch’s new website, click here.

About 18Players

  • 18Players are a full-service creative agency based in Leeds.
  • 18Players currently work with several governing bodies inside and outside of golf – including The R&A, The PGA (Professional Golfers’ Association), BIGGA (British & International Golf Greenkeepers Association), The GCMA (Golf Club Managers Association) and England Athletics.
  • 18Players provide an array of publishing solutions for clients, ranging from full-size print magazines to social media, e-shot creation to full suites of campaign assets.
  • 18Players specialise in the creation of websites, bespoke video and written content for some of the leading golf courses in the British Isles, including Royal Birkdale, Royal Dornoch, Gullane, Western Gailes and The Machrie.
  • 18Players provide marketing support and social media services for multiple organisations working in golf, from the International Golf Travel Market (IGTM) to Royal St. George’s.