Mike Robertson is 18Players’ lead Account Manager, with responsibility for the day to day running of the agency
Tell us about your career so far
After coming back to the UK from University in the US, I wanted to get into marketing and advertising with a good sized agency. I worked with PHMG and was a Key Account Manager, working with the likes of Mizuno, Adidas and Dermalogica.
What was your journey to 18Players?
I wanted to work full time in sports marketing for a while and met some of the team at an NCG Top 100s Tour event at Western Gailes. Long story cut short – I gave my CV to the team and a year later I got the call!
Tell us a brand whose marketing you admire
Netflix: Everything is very clean, which is key in my opinion. They’ve also covered every angle. You instantly recognise the N, so the font and logo is perfect. They considered sound too – the 2 drum sound when you log in is known the world over. They haven’t cheapened themselves in any way.
How do you spend your time away from 18Players?
I’m a sports nut. I play and watch golf but also love watching Football.
How to contact Mike:
Mike Robertson – Account Manager
e: [email protected]
t: +44 113 289 3979
t: +44 7860 149 286
